.At the launch of Astrid Andersen's new line Stel, a discussion kept outside on a pier, The Street's 2002 song "Transform the Page" was blowing up out of the stereo. It was a star-aligned, emblematic moment, due to the fact that the London-trained designer is actually starting a brand-new chapter in her manner life, this time around focusing the job around herself.Andersen's a lot appreciated namesake menswear brand was actually focused, multicolored, and also streetwise. With Stel, she detailed in a pre-show interview, "I have to sit easily at the center of it perhaps much more this time around because right now it is actually a ladies's wear and tear brand, as well as it is actually extra regarding me and also my private endorsements." Stel likewise reflects Andersen's development as a person. After quiting her line, the professional moved back home to Jutland in the North of Denmark and also possessed two children. She's not the individual she was back then.Shifting gears in fashion is actually hard to accomplish. Brands seem to handle lifestyles of their personal, and also it is actually very easy to be pigeon-holed. Stel drop some of fashion trend's conventions. The label will certainly present in-season, so what appears will certainly be on call for acquisition. Concurrently, seasonality is actually less important in the Stel equation than importance. Compilations will definitely be pinpointed by number (01, 02, and also 03 were actually shown in Copenhagen), the concept being that you can come together items across "seasons" both in your outfit as well as on the selling floor. Andersen observes no requirement for a thoughtful garment to become abandoned even if the calendar web pages flip. "The straight interpretation of stel is actually body," she pointed out, but it [recommends additional to] a foundational construct in a form of commercial way it [also illustrates] a set of collectibles-- when you talk about a tea set, you would certainly call it a stel. For me, that was quite an interesting beginning aspect in relations to the tip of producing both antiques, but likewise something that's a new foundation." Having styles present on scaffolding was arbitrary as it recommends many metaphors. There's construction, which connects to constructing a brand-new brand name, as well as the idea of help associates with her opinion that garments ought to help you. Stel is actually, in essence, a type of modular offering, however not one with the angularity of something like Legos or even piled Mu00e6rsk delivery containers. Movement, agency, and also permission are part of Andersen's planning. "When I refer to the label, I have this tagline: customizing that you can easily skate in, denim you can easily dance in, shirting you may travel in." Flexibility, joy, movement.